When Aqua Peel first connected with Yooka Labs, the beauty brand was a self-described “mom and pop” ecommerce store that only made a few thousand dollars in revenue every month.
After Aqua Peel had achieved some brand awareness and we identified the winning ads with our Graduation Ad Testing Framework we changed its objective from awareness to conversions and started using Facebook’s dynamic ads. Dynamic ads automatically promote the most relevant products to remind people what products they have already looked at. In this case, people saw exfoliating products that were based on the products they had viewed on the Aqua Peel website.
The new Facebook/Instagram ad strategy definitely paid off. Aqua Peel has doubled its revenue every 2–3 months and grown from thousands in annual revenue into a million-dollar business, from a home warehouse into a factory, and from 3 to 10 employees. This March 2018–April 2019 campaign delivered:
4.1X average return on ad spend
2.6X increase in purchases
$311,323 increase in revenue
$742,311 total value of conversions