7 ADVANCED SEO Tactics for Your School

1. Setup The Google Search Console

The Google Search Console is a VERY powerful free SEO tool.

This tool is designed to help you track your site’s performance in Google search. That’s why the Google Search Console is packed with useful features, like:

  • See which keywords bring you the most traffic;
  • Submit a sitemap;
  • Fix website errors;
  • Receive messages from the Google search team;
  • Lots more;

In short: if you’re serious about SEO, setting up the Google Search Console is a key first step.

2. Discover Long Tail Keywords With “Google Suggest”

Search and keyword but don’t press enter…or the “Google Search” button. Instead, check out the keywords that Google shows you:

Pro Tip: Check out Keywordtool.io. This tool scrapes Google Suggest keywords, which makes this process much easier to scale.

3. Find “Question Keywords” With ATP

Question Keywords are PERFECT for blog posts and articles. (For example: “Do I have to become certified to become a masseuse?”). But how do you find them?

Answer The Public

4. Include Your Keyword In Your URL

Your URL helps Google understand what your page is all about. And a keyword-rich URL can improve your organic CTR.

5. Use Short URLs

Keep your URLs as short as possible. A recent analysis of 1 million Google search results found that short URLs rank best in Google.

6. Fix Broken Links

Broken links can REALLY hurt your SEO. So you definitely want to find broken links… and fix them. The easiest way to do that? DrLinkCheck.com. It’s a free tool that scans your site for broken links

7. Use Schema Markup

Schema markup helps search engines understand your content better. In fact, Google recently went on the record to say that Schema can help your rankings. We recommend Google’s Structured Data Testing Tool.

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